Copywriting Portfolio

I love researching and writing relevant, value-driven content that helps brands connect with their customers. The goal of content marketing is to position a business as a leader in their field while also building customer trust by providing useful information or helping them solve a problem.  Recently, I wrote a series of white papers and accompanying thought leadership articles, blog posts, and case studies for a litigation support company to promote their eDiscovery division. These pieces  involved varying degrees of research and were used to showcase the brand's expertise.

I can help you find the most compelling words to express your company's values, services, and products to inform and attract your audience to your website. With my expertise in SEO and comfort working across a variety of  industries, together we can create a website you will be proud to share with others. That's what recently happened when I helped Lift Group revive their copy as part of a larger website overhaul.

While in-house at a digital production agency, I worked with producers and creative directors to respond to RFPs and write scripts like this how-to video for Rust-Oleum or this docu-style video for FCA US. The latter Dodge Viper documentary eventually aired on the Discovery Channel.

Travel writing is always a joy. In this piece for Go! Girl Guides, I recommended places to eat and drink in Jerusalem for the website’s audience of solo female travelers. I used the article to blend buisness promotion with a light, informative tone aimed at Western tourists looking for authentic yet accessible travel experiences.